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~isPartOf:"Cowles Foundation discussion paper"
~isPartOf:"ERIM report series research in management"
~isPartOf:"Research in consumer behavior"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
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Cowles Foundation discussion paper
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Field guide to case study research in business-to-business marketing and purchasing
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A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
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Selling cookies Dirk Bergemann; Alessandro Bonatti
Bergemann, Dirk
;
Bonatti, Alessandro
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2013
-
rev.
Persistent link: https://www.econbiz.de/10010199088
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3
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
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