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~isPartOf:"Creating and managing superior customer value"
~isPartOf:"Service business"
~isPartOf:"The journal of business & industrial marketing"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Consumer behaviour"
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B-to-B-Marketing
Consumer behaviour
Customer value
51
Kundenwert
50
Beziehungsmarketing
24
Relationship marketing
24
Betriebliche Wertschöpfung
19
Value creation
19
Business-to-business marketing
16
Lieferantenmanagement
13
Supplier relationship management
13
Customer integration
10
Kundenintegration
10
Konsumentenverhalten
8
Value co-creation
7
Marketing management
6
Marketingmanagement
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Dienstleistungsqualität
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Service quality
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Unternehmensnetzwerk
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Creating and managing superior customer value
Service business
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
37
Journal of retailing and consumer services
37
International journal of hospitality management
15
Journal of marketing
11
The journal of product & brand management
10
Cogent business & management
7
Journal of business-to-business marketing
7
Journal of customer behaviour
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Marketing theory
7
Journal of service management
6
Journal of the Academy of Marketing Science
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The service industries journal
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
European journal of marketing : EJM
5
Innovation in pricing : contemporary theories and best practices
5
Journal of hospitality and tourism insights
5
Journal of marketing analytics : JMA
5
Journal of marketing research : JMR
5
Journal of service research : JSR
5
Journal of travel and tourism marketing
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Technological forecasting & social change : an international journal
5
The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tourism management : research, policies, practice
5
Gabler Edition Wissenschaft
4
Handbook of research on customer equity in marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business economics and management
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
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1
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
3
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
4
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
5
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
6
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
7
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
8
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
Saved in:
9
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
10
Perceived value of service innovation : a conceptual framework
Coutelle-Brillet, Patricia
;
Riviere, Arnaud
;
Garets, …
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 164-172
Persistent link: https://www.econbiz.de/10010248160
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