The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Year of publication: |
March 2016
|
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Authors: | Jeng, Mei-Yuan ; Yeh, Tsu-Ming |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 10.2016, 1, p. 223-238
|
Subject: | Green brand positioning | Consumer values | Means-end chain | Laddering interview technique | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Gastronomie | Restaurant industry | Kundenwert | Customer value | Befragung | Interview |
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