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~isPartOf:"Creating and managing superior customer value"
~person:"Diller, Hermann"
~person:"Hernando, Ignacio"
~person:"Hinterhuber, Andreas"
~person:"Itskhoki, Oleg"
~person:"Monroe, Kent B."
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Diller, Hermann
Hernando, Ignacio
Hinterhuber, Andreas
Itskhoki, Oleg
Monroe, Kent B.
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Creating and managing superior customer value
Journal of revenue and pricing management
13
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Documentos de trabajo / Banco de España, Servicio de Estudios
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Industrial marketing management : the international journal for industrial and high-tech firms
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AMS review : official publication of the Academy of Marketing Science
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Innovation in pricing : contemporary theories and best practices
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Business horizons
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Legends in marketing
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Pricing decisions in the euro area : how firms set prices and why
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Banque de France Working Paper
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Die Betriebswirtschaft : DBW
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Discussion paper / Centre for Economic Policy Research
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Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
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Does marketing need reform? : fresh perspectives on the future
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas
- In:
Creating and managing superior customer value
,
(pp. 381-448)
.
2009
Persistent link: https://www.econbiz.de/10003826502
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