Value delivery and value-based pricing in industrial markets
Year of publication: |
2009
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Authors: | Hinterhuber, Andreas |
Published in: |
Creating and managing superior customer value. - Bingley : Emerald/JAI, ISBN 978-1-84855-172-5. - 2009, p. 381-448
|
Subject: | Preismanagement | Pricing strategy | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing |
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