//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Creative and Knowledge Society"
~isPartOf:"Developing relationships, personalization, and data herald in marketing 5.0"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~isPartOf:"Journal of management research"
~isPartOf:"Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation"
~isPartOf:"Marketing theory"
~subject:"Emotion"
~subject:"Neuromarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuromarketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Neuromarketing
Consumer behaviour
4
Konsumentenverhalten
4
Brand
2
Consumers
2
Ladengeschäft
2
Markenartikel
2
Marketing
2
Neuroeconomics
2
Neuroökonomie
2
Retail outlet
2
Verbraucher
2
Verbraucherverhalten
2
Bank
1
Bankgeschäft
1
Banking services
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Consumer behavior
1
Creative Marketing Research
1
Creativity
1
Criticism
1
Cultural sociology
1
Customer acquisition
1
Data Mining
1
Data mining
1
FMRI
1
In-depth Interviews
1
Kritik
1
Kulturelle Identität
1
Kultursoziologie
1
Kundengewinnung
1
Markenführung
1
Market research
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
14
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
8
Book section
8
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
9
German
6
Undetermined
1
Author
All
Ball, Kirstie
1
Behrens, Lisa
1
Brace-Govan, Janice
1
Burgh-Woodman, Helene de
1
Chandel, Ajay
1
Deshmukh, G. K.
1
Foxall, Gordon R.
1
Galib, Md Hasan
1
Giraldi, Janaina de Moura Engracia
1
Goswami, Arijit
1
Hammou, Khalid Ait
1
Henning, Anne-Mareike
1
Hindelang, Lisa Maria
1
Jäger, Clemens
1
Jäger, Clemens C.
1
Kaur, Tejbir
1
Lakhawat, Pradhyuman Singh
1
Macit, Koc
1
Maia, Ozdemir
1
Melloul, Jihane
1
Nama, Deepak Kumar
1
Oliveira, Jorge Henrique Caldeira de
1
Pommerening, Marco
1
Pranjal, Shreyasi
1
Rozan Fortunato, Vitor Costa
1
Sharma, Disha
1
Simsek, Kadriye
1
Sinnette, Jamila
1
Wood, David Murakami
1
more ...
less ...
Published in...
All
Creative and Knowledge Society
Developing relationships, personalization, and data herald in marketing 5.0
Fontys Venlo - publication of applied sciences
Journal of management research
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
Marketing theory
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
12
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Journal of consumer behaviour
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Dresden Discussion Paper Series in Economics
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Lehrbuch
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
RePEc
1
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Neuromarketing : emerging trend in consumer behavior
Goswami, Arijit
;
Deshmukh, G. K.
- In:
Developing relationships, personalization, and data …
,
(pp. 79-87)
.
2022
Persistent link: https://www.econbiz.de/10013334854
Saved in:
2
Demystifying the role of neuromarketing in creating value for the marketers
Sharma, Disha
;
Nama, Deepak Kumar
- In:
Developing relationships, personalization, and data …
,
(pp. 109-129)
.
2022
Persistent link: https://www.econbiz.de/10013334862
Saved in:
3
Neuromarketing approach : an overview of future market research
Pranjal, Shreyasi
;
Lakhawat, Pradhyuman Singh
- In:
Developing relationships, personalization, and data …
,
(pp. 161-177)
.
2022
Persistent link: https://www.econbiz.de/10013334866
Saved in:
4
Demystifying neuromarketing : a bibliometric analysis using VOSviewer
Chandel, Ajay
;
Kaur, Tejbir
- In:
Developing relationships, personalization, and data …
,
(pp. 256-283)
.
2022
Persistent link: https://www.econbiz.de/10013334883
Saved in:
5
Das Bild der Marken : die subjektive Wahrnehmung von Marken anhand der menschlichen Sinne
Behrens, Lisa
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
,
(pp. 5-45)
.
2020
Persistent link: https://www.econbiz.de/10012257532
Saved in:
6
Der Duft der Kaufentscheidung : wie Kunden auf den richtigen Geruch im Handel reagieren
Henning, Anne-Mareike
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
,
(pp. 46-64)
.
2020
Persistent link: https://www.econbiz.de/10012257535
Saved in:
7
Mit Duft den Erfolg steigern : der Einfluss von olfaktorischen Reizen in der Bankenbranche
Hindelang, Lisa Maria
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
,
(pp. 65-91)
.
2020
Persistent link: https://www.econbiz.de/10012257537
Saved in:
8
Durch Multisensualität mehr Erfolg im Einzelhandel : der Einfluss von multisensuellen Marketingmaßnahmen im Textileinzelhandel
Sinnette, Jamila
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
,
(pp. 92-118)
.
2020
Persistent link: https://www.econbiz.de/10012257543
Saved in:
9
Neuromarketing am Point of Sale : Analyse der Möglichkeiten, Wirkungen und Grenzen der Beeinflussung des Konsumenten im Einzelhandel
Pommerening, Marco
-
2015
Persistent link: https://www.econbiz.de/10014009976
Saved in:
10
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->