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~isPartOf:"Creativity and innovation management"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"New product development"
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Search: subject_exact:"Produktentwicklung"
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Brand image
New product development
Produktentwicklung
90
Innovation
33
Innovation management
31
Innovationsmanagement
31
Consumer behaviour
15
Konsumentenverhalten
15
Customer integration
14
Kundenintegration
14
Creativity
13
Kreativität
13
innovation
9
Employee suggestion system
8
Vorschlagswesen
8
Product design
7
Produktgestaltung
7
Arbeitsgruppe
6
Innovation diffusion
6
Innovationsdiffusion
6
Social network
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6
Inter-firm cooperation
5
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design thinking
5
new product development
5
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4
KMU
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4
Project management
4
Projektmanagement
4
SME
4
Wissenstransfer
4
product design
4
Beziehungsmarketing
3
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3
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Dell'Era, Claudio
4
Gassmann, Oliver
3
Basuroy, Suman
2
Brettel, Malte
2
Chandrasekaran, Deepa
2
Dahl, Darren W.
2
Griffith, David A.
2
Herstatt, Cornelius
2
Homburg, Christian
2
Landoni, Paolo
2
Lee, Jongkuk
2
Magistretti, Stefano
2
Præst Knudsen, Mette
2
Richtnér, Anders
2
Schreier, Martin
2
Slotegraaf, Rebecca J.
2
Abecassis-Moedas, Celine
1
Ahearne, Michael
1
Allen, B. J.
1
Ando, Takuo
1
Atuahene-Gima, Kwaku
1
Axelson, Mattias
1
Açıkgöz, Atif
1
Baccarella, Christian V.
1
Barone, Michael J.
1
Bell, Simon J.
1
Bellini, Emilio
1
Björk, Jennie
1
Blauth, Matthias
1
Breitenecker, Robert J.
1
Bucherer, Eva
1
Burroughs, James E.
1
Calantone, Roger J.
1
Camacho, Nuno
1
Cao, Zixia
1
Carbonell, Pilar
1
Cautela, Cabirio
1
Chandukala, Sandeep R.
1
Chang, Woojung
1
Chaoji, Pooja
1
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Creativity and innovation management
Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
SpringerLink / Bücher
87
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
European journal of innovation management : EJIM
38
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Research
29
Harvard business review : HBR
27
Innovation: organization & management : IOM
27
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ECONIS (ZBW)
90
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90
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Green exploration and exploitation : capabilities, product advantage, and policy considerations
Xue, Jie
;
Swan, K. Scott
- In:
Creativity and innovation management
32
(
2023
)
3
,
pp. 458-471
Persistent link: https://www.econbiz.de/10014336058
Saved in:
3
Entrepreneurship as design : a design process for the emergence and development of entrepreneurial opportunities
Magistretti, Stefano
;
Sanasi, Silvia
;
Dell'Era, Claudio
; …
- In:
Creativity and innovation management
32
(
2023
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10014266394
Saved in:
4
Making the most out of the innovation of meaning : the importance of inclusion for creativity in inside-out envisioning
Goto, Satoru
;
Makino, Hikaru
;
Ando, Takuo
- In:
Creativity and innovation management
32
(
2023
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10014266469
Saved in:
5
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
6
Outbound knowledge transfer in high-tech small firms : the role of process innovation and development cost
De Jong, Jeroen P. J.
;
Turro, Andreu
- In:
Creativity and innovation management
31
(
2022
)
3
,
pp. 479-491
Persistent link: https://www.econbiz.de/10013426108
Saved in:
7
Managers' search practices at the front end of radical manufacturing technology innovations
Chaoji, Pooja
;
Martinsuo, Miia
- In:
Creativity and innovation management
31
(
2022
)
4
,
pp. 636-650
Persistent link: https://www.econbiz.de/10013473224
Saved in:
8
The perceived relevance of design thinking in achieving innovation goals : the individual microfoundations perspective
Magistretti, Stefano
;
Bellini, Emilio
;
Cautela, Cabirio
; …
- In:
Creativity and innovation management
31
(
2022
)
4
,
pp. 740-754
Persistent link: https://www.econbiz.de/10013473246
Saved in:
9
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
10
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
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