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~isPartOf:"Critical marketing : defining the field"
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Critical marketing : defining the field
People management : the magazine for professionals in personnel, training and development
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ECONIS (ZBW)
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1
Journeying beyond marketing's collective consciousness
Mitchell, Ingrid Kajzer
- In:
Critical marketing : defining the field
,
(pp. 211-232)
.
2007
Persistent link: https://www.econbiz.de/10003534569
Saved in:
2
Customer-driven or driving the customer? : exploitation versus exploration
Marion, Gilles
- In:
Critical marketing : defining the field
,
(pp. 99-112)
.
2007
Persistent link: https://www.econbiz.de/10003534513
Saved in:
3
Beyond marketing panaceas : in praise of societing
Badot, Olivier
;
Bucci, Ampelio
;
Cova, Bernard
- In:
Critical marketing : defining the field
,
(pp. 85-98)
.
2007
Persistent link: https://www.econbiz.de/10003534505
Saved in:
4
Relevance of critique : can and should critical marketing influence practice and policy?
Wensley, Robin
- In:
Critical marketing : defining the field
,
(pp. 233-243)
.
2007
Persistent link: https://www.econbiz.de/10003534575
Saved in:
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