Customer-driven or driving the customer? : exploitation versus exploration
Year of publication: |
2007
|
---|---|
Authors: | Marion, Gilles |
Published in: |
Critical marketing : defining the field. - Amsterdam [u.a.] : Butterworth-Heinemann, ISBN 0-7506-8066-0. - 2007, p. 99-112
|
Subject: | Marketingtheorie | Marketing theory | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing |
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