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~isPartOf:"Critical marketing : issues in contemporary marketing"
~person:"Jones, D. G. Brian"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~type_genre:"Book section"
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Jones, D. G. Brian
Malhotra, Naresh K.
Shaw, Eric H.
Brownlie, Douglas
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Tadajewski, Mark
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Dixon, Donald F.
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Critical marketing : issues in contemporary marketing
History of marketing thought ; Volume 1
4
History of marketing thought ; Volume 2
3
Fundamentals of marketing research ; Vol. 1
2
History of marketing thought ; Volume 3
2
The SAGE handbook of marketing theory
2
Fundamentals of marketing research ; Vol. 6
1
Historical research in marketing management
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of nonprofit marketing
1
The nature and scope of marketing research
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Early development of the philosophy of marketing thought
Jones, D. G. Brian
;
Monieson, David D.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 45-65)
.
2008
Persistent link: https://www.econbiz.de/10003673786
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