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~isPartOf:"Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions"
~subject:"Globalisierung"
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Globalisierung
Cross-cultural marketing
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Interkulturelles Marketing
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Consumer behaviour
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Global advertising practice in a borderless world
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Journal of marketing management : MM
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van
;
Torelli, Carlos J.
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011749707
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Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
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