Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Year of publication: |
[2017]
|
---|---|
Authors: | Herk, Hester van ; Torelli, Carlos J. |
Published in: |
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions. - Cham, Switzerland : Springer, ISBN 978-3-319-65090-6. - 2017, p. 1-6
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization |
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