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~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"International marketing ; Vol. 1"
~isPartOf:"Society and HRM in China"
~isPartOf:"Strategy and globalization ; Vol. 2"
~subject:"Kulturelle Identität"
~type_genre:"Reprint"
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Search: subject:"Kulturpsychologie"
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Kulturelle Identität
Cultural identity
13
Consumer behaviour
6
Konsumentenverhalten
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Comparison
4
International marketing
4
Internationales Marketing
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Vergleich
4
Welt
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World
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Cross-cultural management
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Interkulturelles Management
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Corporate culture
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Empirical method
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Multinationales Unternehmen
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Transnational corporation
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Unternehmenskultur
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Advertising
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Advertising effects
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Bevölkerung
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Brand image
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Chinese (People)
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Chinesen
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Cross-cultural competence
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Einzelhandelspreis
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Food retailing
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Indien
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Ackerman, David
1
Belk, Russell W.
1
Chen, Chao-Chuan
1
Chen, Haipeng
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Choi, Jaepil
1
Damanpour, Fariborz
1
Devinney, Timothy Michael
1
Eckhardt, Giana
1
Fu, Yu
1
Govindarajan, Vijay
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Gupta, Anil K.
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Hewett, Kelly
1
Hofstede, Geert
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Kacen, Jacqueline J.
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Kim, W. Chan
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Laroche, Michel
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Lee, Julia Anne
1
Madden, Thomas Justin
1
Mauborgne, R. A.
1
Ng, Sharon
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Park, Seung Ho
1
Pothukuchi, Vijay
1
Rao, Akshay R.
1
Roth, Martin S.
1
Shavitt, Sharon
1
Tellis, Gerard J.
1
Teng, Lefa
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Wang, Charlie C. L.
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Zhang, Jing
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Cross-cultural and critical perspectives on brands
International marketing ; Vol. 1
Society and HRM in China
Strategy and globalization ; Vol. 2
Foundations of cross cultural management ; Vol. 4
13
Foundations of cross cultural management ; Vol. 3
8
Theoretical foundations, critiques & developments
8
Methodological considerations
7
The impact of culture
7
Critical perspectives on business and management
6
Managing cultural differences
6
The impact of culture (continued)
6
Cross-cultural human resource management
4
Entrepreneurship and culture
4
Foundations of cross cultural management ; Vol. 1
3
Globalizing communications
2
The merger and acquisition process
2
Business ethics and strategy ; Vol. 1
1
Foundations of cross cultural management ; Vol. 2
1
Global-local consumption
1
Globalization and national cultures
1
Ideas with impact
1
Information systems, globalization and developing countries
1
International HRM: the MNE perspective
1
Leading organizations : perspectives for a new era
1
SAGE directions in organization studies ; Vol. 4
1
The Harvard business review paperback series
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
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12
Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L.
-
2009
Persistent link: https://www.econbiz.de/10003785625
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13
Cross-cultural strategies
Kim, W. Chan
;
Mauborgne, R. A.
-
2008
Persistent link: https://www.econbiz.de/10003655500
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