Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Year of publication: |
2009
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Authors: | Wang, Charlie C. L. |
Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 424-439
|
Subject: | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
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