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~isPartOf:"Cross-cultural and critical perspectives on brands"
~subject:"Economic growth"
~subject:"International marketing"
~type_genre:"Reprint"
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Economic growth
International marketing
Consumer behaviour
7
Konsumentenverhalten
7
Welt
7
World
7
Brand image
3
Comparison
3
Cultural identity
3
Internationales Marketing
3
Kulturelle Identität
3
Markenimage
3
Vergleich
3
Brand
2
Developing countries
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Economic culture
2
Entwicklungsländer
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Globalisierung
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Globalization
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Markenartikel
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Wirtschaftskultur
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1945-2008
1
Brand management
1
Corporate reputation
1
Criticism
1
Development theory
1
Economic convergence
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Economics of information
1
Entwicklungstheorie
1
Ethics
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Ethik
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Ethnologie
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Ethnology
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Firmenimage
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Imperialism
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Imperialismus
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Indigene Völker
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Indigenous peoples
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Informationsökonomik
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Kritik
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Markenführung
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Hewett, Kelly
1
Holt, Douglas B.
1
Madden, Thomas Justin
1
Mooij, Marieke K. de
1
Quelch, John A.
1
Roth, Martin S.
1
Taylor, Earl L.
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Cross-cultural and critical perspectives on brands
Development and underdevelopment : the political economy of global inequality
12
An Elgar reference collection
8
The international library of critical writings in economics
7
International marketing ; Vol. 2
5
International marketing ; Vol. 1
4
Multinational enterprises and host economies ; Vol. 1
4
Economic approaches to law
3
Critical concepts in development
2
Macromarketing - a global focus ; Vol. 4
2
Critical perspectives on business and management
1
Global-local consumption
1
Handbook of new institutional economics
1
History of marketing thought ; Volume 1
1
International marketing ; Vol. 3
1
Macromarketing - a global focus ; Vol. 1
1
Macromarketing - a global focus ; Vol. 3
1
Major theoretical debates and contemporary issues in marketing theory
1
Strategy and globalization ; Vol. 1
1
The international library of critical writings in economics series
1
The international library of entrepreneurship
1
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ECONIS (ZBW)
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1
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
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2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
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