Convergence and divergence in consumer behaviour : implications for global advertising
Year of publication: |
2009
|
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Authors: | Mooij, Marieke K. de |
Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 9-25
|
Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Markenführung | Brand management | Globalisierung | Globalization | Wirtschaftskultur | Economic culture | Vergleich | Comparison | Welt | World |
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