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~isPartOf:"Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis"
~isPartOf:"JMM : the international journal on media management"
~isPartOf:"The global public relations handbook : theory, research, and practice"
~language:"eng"
~subject:"Media effect"
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
JMM : the international journal on media management
The global public relations handbook : theory, research, and practice
Discussion paper / Centre for Economic Policy Research
6
Journal of advertising research
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Advertising and violence : concepts and perspectives
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Behavioral finance : where do investors' biases come from?
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Artificial economics and self organization : agent-based approaches to economics and social systems ; [papers presented in the 9th edition of the Artificial Economics, held in Klagenfurt am Wörthersee (Austria)]
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Asia Pacific journal of marketing and logistics
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Mass media displacement and saturation
Newell, Jay
;
Pilotta, Joseph J.
;
Thomas, John C.
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 131-138
Persistent link: https://www.econbiz.de/10003789750
Saved in:
2
Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.
;
Callison, Coy
;
Chambers, Todd
; …
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
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