Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Robert F. Potter, Coy Callison, Todd Chambers and Aimee Edison
| Year of publication: |
2008
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|---|---|
| Authors: | Potter, Robert F. ; Callison, Coy ; Chambers, Todd ; Edison, Aimee |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 10.2008, 4, p. 139-147
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| Subject: | Hörfunkprogramm | Radio programme | Hörfunkwerbung | Radio advertising | Mediennutzung | Media usage | Medienwirkung | Media effect | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003789753