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~isPartOf:"Current controversies in marketing research"
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Current controversies in marketing research
Journal of advertising research
8
Public opinion quarterly : journal of the American Association for Public Opinion Research
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Harvard business review : HBR
4
Journal of marketing
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The Conference Board record : reporting to management on business affairs
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Behavioral sciences and the mass media
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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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Journal of marketing research : JMR
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Markham series in marketing
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Markham series in public policy analysis
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Measuring advertising effectiveness. Selected readings
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Monthly commentary on Indian economic conditions
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Sociology in use : selected readings for the introductory course
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The Conference Board record
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The Harbrace Series in Business and Economics
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The Journal of Business
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The journal of business : B
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The researcher's dilemma
Bogart, Leo
- In:
Current controversies in marketing research
,
(pp. 3-12)
.
1969
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