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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Journal of advertising research"
~subject:"Age group"
~subject:"Zielgruppe"
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Advertising planning
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USA
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of advertising research
Leitfaden Online-Marketing ; [Bd. 1]
3
Handbuch der Marktforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
A master class in brand planning : the timeless works of Stephen King
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Tinbergen Institute
1
Games and economic behavior
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Kommunikationsmanagement
1
Instrumente zur Gestaltung von After Sales Services
1
International journal of advertising : the quarterly review of marketing communications
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
JMM : the international journal on media management
1
Journal of agricultural and applied economics : JAEE
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Mathematical social sciences
1
Measuring and managing brands
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Media-Perspektiven
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Mobilität und Marketing : wie und warum das Marketing mobil wird
1
Omega : the international journal of management science
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Operations research
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Praxisforum Medienmanagement
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Rheinwerk computing
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Western Political Science Association 2010 Annual Meeting Paper
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ECONIS (ZBW)
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Why older adults show preference for rational over emotional advertising appeals : a U.K. brand study challenges the applicability of socioemotional selectivity theory to advertisi...
Sudbury-Riley, Lynn
;
Edgar, Lisa
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 441-455
Persistent link: https://www.econbiz.de/10011628658
Saved in:
2
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
3
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
4
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
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