Why older adults show preference for rational over emotional advertising appeals : a U.K. brand study challenges the applicability of socioemotional selectivity theory to advertising
Year of publication: |
December 2016
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Authors: | Sudbury-Riley, Lynn ; Edgar, Lisa |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 4, p. 441-455
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Subject: | Werbeplanung | Advertising planning | Emotion | Kognition | Cognition | Werbewirkung | Advertising effects | Altersgruppe | Age group | Großbritannien | United Kingdom |
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