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~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Service business"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer integration
46
Kundenintegration
46
Relationship marketing
33
Betriebliche Wertschöpfung
15
Value creation
15
Dienstleistungsqualität
9
Internet marketing
9
Online-Marketing
9
Service quality
9
Value co-creation
8
Brand loyalty
7
Consumer behaviour
7
Konsumentenverhalten
7
Markentreue
7
Produktentwicklung
7
Customer participation
6
Customer satisfaction
6
Innovation
6
Innovation management
6
Innovationsmanagement
6
Kundenorientierung
6
Kundenzufriedenheit
6
Co-creation
5
Customer value
5
Kundenwert
5
Dienstleistungssektor
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Service industry
4
Service-Dominant Logic
4
Service-dominant logic
4
Social Web
4
Social web
4
Theorie
4
Theory
4
Brand management
3
Customer engagement
3
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Le Nguyen Hau
4
Möller, Matthias
2
Pham Ngoc Thuy
2
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Alpert, Frank
1
Ballantyne, David
1
Beatty, Sharon E.
1
Beckers, Sander F. M.
1
Biggemann, Sergio
1
Bigné Alcañiz, J. Enrique
1
Breidbach, Christoph F.
1
Brodie, Roderick J.
1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Chen, Yu Hsin
1
Chou, Hsin-Hui
1
Conduit, Jodie
1
Dalela, Vivek
1
De Keyser, Arne
1
Dolan, Rebecca
1
Doorn, Jenny van
1
Enke, Margit
1
Fahy, John
1
Gelbrich, Katja
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Hoa Pham Thi
1
Hollebeek, Linda D.
1
Hong, Soon Goo
1
Huang, Chao-Chin
1
Hyder, Antonio
1
Jaakkola, Elina
1
Joo, Jaehun
1
José Quero, María
1
Jun, Jongkun
1
Juric, Biljana
1
Kelleher, Carol
1
Keng, Ching-Jui
1
King, Ceridwyn
1
Lee, Heejung
1
Lee, Thaemin
1
Li, Eldon Yu-zen
1
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Customer engagement : contemporary issues and challenges
Gabler Edition Wissenschaft
Service business
Journal of business research : JBR
86
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Services marketing quarterly
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
33
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1
Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
2
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
3
Understanding customer-centric socialization in tourism services
Yen, HsiuJu Rebecca
;
Hoa Pham Thi
;
Li, Eldon Yu-zen
- In:
Service business
15
(
2021
)
4
,
pp. 695-723
Persistent link: https://www.econbiz.de/10012794110
Saved in:
4
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
5
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
6
The role of customer operant resources in health care value creation
Le Nguyen Hau
- In:
Service business
13
(
2019
)
3
,
pp. 457-478
Persistent link: https://www.econbiz.de/10012124352
Saved in:
7
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
8
Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in Facebook
Joo, Jaehun
;
Marakhimov, Azizbek
- In:
Service business
12
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011915021
Saved in:
9
Two-sided effects of customer participation : roles of relationships and social-interaction values in social services
Park, Cheol
;
Lee, Heejung
;
Jun, Jongkun
;
Lee, Thaemin
- In:
Service business
12
(
2018
)
3
,
pp. 621-640
Persistent link: https://www.econbiz.de/10011915173
Saved in:
10
The effects of interaction behaviors of service frontliners on customer participation in the value co-creation : a study of health care service
Le Nguyen Hau
;
Pham Ngoc Tram Anh
;
Pham Ngoc Thuy
- In:
Service business
11
(
2017
)
2
,
pp. 253-277
Persistent link: https://www.econbiz.de/10011732272
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