The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen, João Carlos Rosmaninho Menezes
Year of publication: |
2021
|
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Authors: | Nguyen Bac Nguyen ; Menezes, João Carlos Rosmaninho |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 15.2021, 3, p. 391-444
|
Subject: | Customer-to-customer | Consumer-to-consumer | C2C interaction | Conceptual development | Value outcomes | Typology | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
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