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~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Advertising effects"
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Search: subject_exact:"Markenloyalität"
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Advertising effects
Beziehungsmarketing
19
Brand loyalty
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Markentreue
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Consumer behaviour
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Konsumentenverhalten
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Customer engagement : contemporary issues and challenges
Journal of Asian finance, economics and business : JAFEB
Journal of fashion marketing and management
Journal of international consumer marketing
International journal of internet marketing and advertising : IJIMA
2
Psychology & marketing
2
International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of hospitality management
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Journal of consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Research in consumer behavior
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
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2
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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