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~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~person:"Calder, Bobby J."
~subject:"Relationship marketing"
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Customer engagement : contemporary issues and challenges
Journal of fashion marketing and management
Journal of international consumer marketing
Psychology & marketing
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Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
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