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~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~person:"Madadi, Rozbeh"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenloyalität"
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Konsumentenverhalten
Advertising
1
Advertising effects
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Beziehungsmarketing
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Brand
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Brand image
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Brand loyalty
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Brand management
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Consumer behaviour
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Consumer-brand relationship
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Markenführung
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Markenimage
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Partial least squares
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Partielle kleinste Quadrate
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Relationship marketing
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Viral marketing
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Virales Marketing
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Werbewirkung
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Werbung
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brand love
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brand loyalty
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partial least squares
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service type
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word-of-mouth
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Madadi, Rozbeh
Arroyo-Cañada, Francisco-Javier
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Customer engagement : contemporary issues and challenges
Journal of fashion marketing and management
Journal of international consumer marketing
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ECONIS (ZBW)
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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