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~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Emotion"
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Search: subject_exact:"Markenloyalität"
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Beziehungsmarketing
15
Brand loyalty
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brand loyalty
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Customer engagement : contemporary issues and challenges
Journal of fashion marketing and management
Journal of international consumer marketing
The journal of brand management : an international journal
4
International journal of hospitality management
3
Journal of business research : JBR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Forschungsgruppe Konsum und Verhalten
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Global business review
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Psychology & marketing
2
The journal of business & industrial marketing
2
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Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Brands and brand management : contemporary research perspectives
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Cases on branding strategies and product development : successes and pitfalls
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Cogent business & management
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Economic research
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Exploring the rise of fandom in contemporary consumer culture
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Foundations of Management : the journal of Warsaw University of Technology
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Future Business Journal
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of Islamic marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
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Management decision
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Management decision : MD
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Marketing letters : a journal of research in marketing
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
2
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
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