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~isPartOf:"Customer engagement : contemporary issues and challenges"
~person:"Breidbach, Christoph F."
~person:"Doorn, Jenny van"
~person:"Hollebeek, Linda D."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer integration
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Kundenintegration
3
Relationship marketing
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Brand loyalty
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Internet marketing
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Markentreue
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Online-Marketing
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Breidbach, Christoph F.
Doorn, Jenny van
Hollebeek, Linda D.
Alexander, Matthew
1
Alpert, Frank
1
Ballantyne, David
1
Beatty, Sharon E.
1
Beckers, Sander F. M.
1
Biggemann, Sergio
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Bigné Alcañiz, J. Enrique
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Brodie, Roderick J.
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Calder, Bobby J.
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Conduit, Jodie
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Dalela, Vivek
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De Keyser, Arne
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Dolan, Rebecca
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Fahy, John
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Hyder, Antonio
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Jaakkola, Elina
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Juric, Biljana
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King, Ceridwyn
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Malthouse, Edward C.
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Ng, Sylvia
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Plewa, Carolin
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Roberts, Carissa
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Roberts, Christopher
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Smith, Sandra D.
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So, Kevin Kam Fung
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Sparks, Beverley
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Sweeney, Jillian C.
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Vandenbosch, Mark B.
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Verhoef, Peter C.
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Verleye, Katrien
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Vivek, Shiri D.
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Wilks, George
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Yuksel, Kamer
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Customer engagement : contemporary issues and challenges
Journal of retailing and consumer services
6
Journal of service research : JSR
5
Journal of marketing management : MM
3
Journal of service research
3
The journal of services marketing
3
Handbook of research on customer engagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Organizations and markets in emerging economies
2
Psychology & marketing
2
Australasian marketing journal
1
Edward Elgar E-Book Archive
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Managing service quality : MSQ ; an international journal
1
Marketing : journal of research and management
1
Marktdynamik und Innovation : Gedächtnisschrift für Hans-Jürgen Ewers
1
Research handbooks in business and management series
1
The handbook of communication engagement
1
The journal of product & brand management
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
Saved in:
2
Exploring customer engagement : a multi-stakeholder perspective
Hollebeek, Linda D.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 67-82)
.
2016
Persistent link: https://www.econbiz.de/10011430591
Saved in:
3
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
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