Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Sander F.M. Beckers, Jenny van Doorn and Peter C. Verhoef
| Year of publication: |
2016
|
|---|---|
| Authors: | Beckers, Sander F. M. ; Doorn, Jenny van ; Verhoef, Peter C. |
| Published in: |
Customer engagement : contemporary issues and challenges. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84738-5. - 2016, p. 21-52
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011430574