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Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
3
Customer integration
3
Konsumentenverhalten
3
Kundenintegration
3
Austauschtheorie
2
Social exchange theory
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Branchenentwicklung
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Futures studies
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Kundenbindungsprogramm
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Kundenzufriedenheit
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Lebensverlauf
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Life course
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Loyalty program
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Performance measurement
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Performance-Messung
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Personalisierung
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Sesé, F. Javier
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Customer engagement marketing
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
281
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
112
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
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1
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
If you build it right, they will engage : a study of antecedent conditions of customer engagement
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Hazod, Melanie
- In:
Customer engagement marketing
,
(pp. 31-51)
.
2018
Persistent link: https://www.econbiz.de/10011739812
Saved in:
3
Measuring and managing customer engagement value through the customer journey
Venkatesan, Rajkumar
;
Petersen, J. Andrew
;
Guissoni, Leandro
- In:
Customer engagement marketing
,
(pp. 53-74)
.
2018
Persistent link: https://www.econbiz.de/10011739843
Saved in:
4
Customer engagement through personalization and customization
Bleier, Alexander
;
De Keyser, Arne
;
Verleye, Katrien
- In:
Customer engagement marketing
,
(pp. 75-94)
.
2018
Persistent link: https://www.econbiz.de/10011739844
Saved in:
5
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
6
Conclusion: informing customer engagement marketing and future research
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Palmatier, …
- In:
Customer engagement marketing
,
(pp. 307-323)
.
2018
Persistent link: https://www.econbiz.de/10011739871
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