Multi-tier loyalty programs to stimulate customer engagement
Year of publication: |
[2018]
|
---|---|
Authors: | Bijmolt, Tammo H. A. ; Krafft, Manfred ; Sesé, F. Javier ; Viswanathan, Vijay |
Published in: |
Customer engagement marketing. - Cham : Palgrave Macmillan, ISBN 978-3-319-61984-2. - 2018, p. 119-139
|
Subject: | Kundenbindungsprogramm | Loyalty program | Austauschtheorie | Social exchange theory | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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