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~isPartOf:"Customer relationship management in electronic markets"
~person:"Grewal, Dhruv"
~person:"Link, Jörg"
~subject:"Relationship marketing"
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Relationship marketing
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Grewal, Dhruv
Link, Jörg
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Customer relationship management in electronic markets
Journal of retailing
8
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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MSI reports : working paper series
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
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Electronic commerce : Grundlagen und Perspektiven
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbook of research on customer engagement
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Handbook of research on mobile marketing management
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Handbuch Multi-Channel-Marketing
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Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research
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Journal of service research : JSR
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Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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Legends in marketing
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Marketing-Controlling
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
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