Loyalty in e-tailing : a conceptual framework
Year of publication: |
2003
|
---|---|
Authors: | Grewal, Dhruv ; Lindsey-Mullikin, Joan ; Munger, Jeanne |
Published in: |
Customer relationship management in electronic markets. - Binghamton, NY : Best Business Books, ISBN 0-7890-1944-2. - 2003, p. 31-49
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Internet | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Online-Handel | Online retailing |
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