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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~person:"Guido, Gianluigi"
~type_genre:"Aufsatz im Buch"
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Customer-centric marketing strategies : tools for building organizational performance
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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ECONIS (ZBW)
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Customer-centric strategies in place marketing : an analysis of places' identities and perceived images
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Prete, M. Irene
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 435-452)
.
2013
Persistent link: https://www.econbiz.de/10009669509
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