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~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~person:"Adeola, Ogechi"
~person:"Ferri, Fernando"
~person:"Gansler, Jacques S."
~person:"Kollmann, Tobias"
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Computer-aided logistics"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"United States"
~subject:"Öffentliche Verwaltung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Customer-centric marketing strategies : tools for building organizational performance
Digital Business in Africa : Social Media and Related Technologies
4
Digital transformation in business and society : theory and cases
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Transforming government supply chain management
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
B2B-Handel : Perspektiven des Groß- und Außenhandels
1
Contemporary issues in social media marketing
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
E-marketing ; Vol. 2
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Electronic retailing
1
Entrepreneurial finance : Kompendium der Gründungs- und Wachstumsfinanzierung ; mit 25 Tabellen
1
Gabler-Lehrbuch
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Handbook of digital entrepreneurship
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
IBM center for the business of government book series
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Modern entrepreneurship and e-business innovations
1
Selected readings on information technology and business systems management
1
Semantic knowledge management : an ontology-based framework
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Virtual communities in marketing processes : a marketing framework
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 265-279)
.
2013
Persistent link: https://www.econbiz.de/10009668198
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