Virtual communities in marketing processes : a marketing framework
Year of publication: |
2013
|
---|---|
Authors: | D'Andrea, Alessia ; Ferri, Fernando ; Grifoni, Patrizia |
Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 265-279
|
Subject: | eBay Inc. | Social Web | Social web | Internet-Auktion | Online auction | Online-Marketing | Internet marketing |
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