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~isPartOf:"Cutting edge international research"
~isPartOf:"Journal of business research : JBR"
~person:"Cleveland, Mark"
~person:"Gierl, Heribert"
~person:"Roy, Sanjit"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
27
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27
Cultural identity
12
Kulturelle Identität
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Globalization
10
Globalisierung
9
Brand management
7
Markenführung
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Cleveland, Mark
Gierl, Heribert
Roy, Sanjit
Laroche, Michel
27
Ko, Eunju
22
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
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Balaji, M. S.
10
Dwivedi, Yogesh Kumar
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Teng, Lefa
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Chebat, Jean-Charles
9
Filieri, Raffaele
9
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Seo, Yuri
9
Septianto, Felix
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Merchant, Altaf
8
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Veloutsou, Cleopatra
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Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
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Kim, Kyung Hoon
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Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
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Melewar, T. C.
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Sharma, Piyush
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6
Behl, Abhishek
6
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6
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Cutting edge international research
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
International marketing review
4
Journal of business economics : JBE
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Journal of strategic marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing : journal of research and management
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Psychology & marketing
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Review of managerial science
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
British journal of management
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Electronic commerce research
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European journal of marketing
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European journal of marketing : EJM
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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International Marketing Review Ser.
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International advertising and communication : current insights and empirical findings
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International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of international marketing
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Marketing letters : a journal of research in marketing
1
Schriften zum Marketing
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Technological forecasting & social change : an international journal
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
27
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
5
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
6
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
7
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
8
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
9
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
10
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
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