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~isPartOf:"Cutting edge international research"
~person:"Esch, Franz-Rudolf"
~person:"Veloutsou, Cleopatra"
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Esch, Franz-Rudolf
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Cutting edge international research
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Journal of business research : JBR
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Athens journal of business & economics : AJBE
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Best practice der Markenführung
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Electronic retailing
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Handbook on brand and experience management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
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Marketing theory
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Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
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Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
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Psychology & marketing
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Strategie und Technik des Automobilmarketing
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The journal of brand management : an international journal
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Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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Missing for one, unique for the other : how missing attributes affect brand evaluation
Elste, Rainer
;
Esch, Franz-Rudolf
;
Kulikov, Alexander
- In:
Cutting edge international research
,
(pp. 77-96)
.
2010
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