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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"International journal of market research"
~isPartOf:"Journal of business research : JBR"
~subject:"Innovationsmanagement"
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Search: subject_exact:"Investitionsgütermarketing"
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Innovationsmanagement
B-to-B-Marketing
105
Business-to-business marketing
105
Lieferantenmanagement
80
Supplier relationship management
80
Relationship marketing
36
Beziehungsmarketing
35
Electronic Commerce
16
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Selling
15
Verkauf
15
Brand management
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenführung
12
Digital platform
11
Digitale Plattform
11
B2B
10
Social Web
10
Social web
10
Brand image
9
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9
B2B marketing
8
Betriebliche Wertschöpfung
8
Business-to-business
8
Innovation
8
Value creation
8
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7
Customer value
7
Digitalisierung
7
Digitization
7
Kundenwert
7
Marketing management
7
Marketingmanagement
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Unternehmensnetzwerk
7
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6
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6
Innovation management
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Sharma, Piyush
2
Huang, Yanyi
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Huang, Ying
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Kottkamp, Saskia
1
Kumar, Ajay
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Li, Gang
1
Li, Yi
1
Liu, Zhiqiang
1
Mahadevan, Jasmin
1
Malik, Ashish
1
Nguyen Tuyet-Mai
1
O'Cass, Aron
1
Sok, Phyra
1
Song, Yiping
1
Xu, Jinpeng
1
Zhan, Wu
1
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DUV / Wirtschaftswissenschaft
International journal of market research
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
19
The journal of business & industrial marketing
14
Journal of business-to-business marketing
7
International journal of innovation management
2
International journal of technology marketing : IJTMkt
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of marketing
2
Journal of marketing research
2
Kontakt & Studium
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Administrative Sciences : open access journal
1
Applied marketing science / Angewandte Marketingforschung
1
Beiträge zur Konversionsforschung
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business process management journal
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
California management review
1
Cowles Foundation discussion paper
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
European journal of marketing
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Applied Marketing Science / Angewandte Marketingforschung
1
HEC Paris research paper series
1
Hamburger Schriften zur Marketingforschung
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation in pricing : contemporary theories and best practices
1
International journal of entrepreneurship and innovation management
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Knowledge management research & practice : KMRP
1
Managing product innovation
1
Marketing letters : a journal of research in marketing
1
Maschinenbaumarketing
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ECONIS (ZBW)
6
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6
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1
How does one-sided versus two-sided customer orientation affect B2B platform's innovation : differential effects with top management team status
Liu, Zhiqiang
;
Huang, Yanyi
;
Huang, Ying
;
Song, Yiping
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 619-632
Persistent link: https://www.econbiz.de/10013168084
Saved in:
2
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
Saved in:
3
Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Malik, Ashish
;
Mahadevan, Jasmin
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 327-339
Persistent link: https://www.econbiz.de/10012581610
Saved in:
4
Can firm innovativeness affect performance? : the role of external involvement
Li, Yi
;
Li, Gang
;
Zhang, Ying
;
Xu, Jinpeng
- In:
International journal of market research
63
(
2021
)
4
,
pp. 514-534
Persistent link: https://www.econbiz.de/10012593930
Saved in:
5
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
6
Erprobung innovativer Investitionsgüter bei Erstkunden
Kottkamp, Saskia
-
1998
Persistent link: https://www.econbiz.de/10013429572
Saved in:
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