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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Journal of economics & management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
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Search: subject_exact:"Experiential marketing"
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Brand image
Event marketing
5
Event-Marketing
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experiential marketing
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DUV / Wirtschaftswissenschaft
Journal of economics & management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Journal of travel and tourism marketing
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Asia Pacific journal of marketing and logistics
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
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Journal of business economics and management
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Journal of business research : JBR
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Journal of destination marketing & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of retailing and consumer services
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Journal of vacation marketing
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Tourism management : research, policies, practice
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business analyst : a refereed journal of Shri Ram College of Commerce
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Global business review
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Global journal of business research : GJBR
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International journal of business environment : IJBE
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International journal of contemporary hospitality management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of management, economics and social sciences : IJMESS
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International journal of retail & distribution management
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International journal of sport management and marketing : IJSMM
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising research
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Journal of hospitality marketing & management
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Journal of international food & agribusiness marketing
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Journal of marketing management : MM
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Journal of service theory and practice : JSTP
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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The relationships among brand experience, brand resonance and brand loyalty in experiential marketing : evidence from smart phone in Taiwan
Shieh, Hwai-Shuh
;
Lai, Wei-Hsun
- In:
Journal of economics & management
28
(
2017
)
2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011741668
Saved in:
2
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
3
Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse
Nufer, Gerd
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001627873
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