//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Food consumption"
~subject:"Produktgestaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Package"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Food consumption
Produktgestaltung
Packaging
8
Verpackung
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
4
Markenführung
4
Markenimage
3
Australia
1
Australien
1
Brand
1
Cross-cultural marketing
1
Designation of origin
1
Ernährungsindustrie
1
Ernährungssicherung
1
Experiment
1
FMCG
1
Food
1
Food industry
1
Food security
1
Herkunftsbezeichnung
1
Hispanics
1
Hispano-Amerikaner
1
Interkulturelles Marketing
1
Ladengeschäft
1
Language
1
Lebensmittel
1
Lebensmittelkonsum
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Nachhaltige Entwicklung
1
Product design
1
Product information
1
Produktinformation
1
Psychology of advertising
1
Retail outlet
1
Sprache
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
3
German
1
Author
All
Chan, Eugene Y.
1
Hannemann, Henrike
1
Huang, Jingya
1
Hwang, Jiyoung
1
Keuper, Frank
1
Kim, Soojin
1
Liljander, Veronica
1
Solja, Eeva
1
Söderlund, Magnus
1
Wang, Liangyan
1
more ...
less ...
Published in...
All
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
Psychology & marketing
Journal of business research : JBR
7
Multisensory packaging : designing new product experiences
6
Marketing letters : a journal of research in marketing
5
Journal of international consumer marketing
4
Journal of marketing
4
Journal of retailing
4
Journal of retailing and consumer services
4
International journal of retail & distribution management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
The journal of product & brand management
3
European journal of marketing
2
International journal of wine business research : IJWBR
2
Jahrbuch Seniorenmarketing
2
Journal of food products marketing
2
Journal of marketing communications
2
Nepalese journal of finance : a publication of Uniglobe College
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agrarökonomische Diskussionsbeiträge
1
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
Beiträge zum Produkt-Marketing
1
Brands : interdisciplinary perspectives
1
Business and Economic Research : BER
1
CHE research paper
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Contemporary trends in innovative marketing strategies
1
DUV : Wirtschaftswissenschaft
1
Design Management konkret
1
Environment monographs
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
2
Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya
;
Wang, Liangyan
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
Saved in:
3
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
4
Bedeutung der Produktverpackung für die Kommunikation von Marken am Point of Sale
Keuper, Frank
;
Hannemann, Henrike
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 237-265)
.
2009
Persistent link: https://www.econbiz.de/10003873051
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->