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~isPartOf:"Decision"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising"
~subject:"United States"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising
United States
Celebrity endorsement
14
Celebrity-Werbung
14
Advertising effects
11
Werbewirkung
11
Consumer behaviour
10
Konsumentenverhalten
10
Werbung
7
Brand management
5
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5
Markenführung
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celebrity endorsement
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social media
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celebrity
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influencer marketing
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Celebrity attractiveness
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Celebrity worship
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Celebrity-product congruence
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Chan, Kara
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Ding Hooi Ting
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Fan, Fei
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Robinot, Elisabeth
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Decision
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
10
Journal of promotion management : JPM
8
Journal of advertising research
6
Journal of global marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of marketing theory and practice
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Vision : the journal of business perspective
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Global business review
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Journal of business research : JBR
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Journal of customer behaviour
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Marketing letters : a journal of research in marketing
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NBER working paper series
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South Asian journal of management : SAJM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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AMS review : official publication of the Academy of Marketing Science
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Academia : revista Latinoamericana de administración
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Academy of Management journal : AMJ
1
Advertising and violence : concepts and perspectives
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American economic journal : a journal of the American Economic Association
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Arts marketing : an international journal ; AM
1
Asian Academy of Management journal : AAMJ
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Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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European Sport management quarterly : ESMQ
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European journal of marketing
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European journal of marketing : EJM
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
7
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1
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
2
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
3
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
4
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
5
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
6
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
7
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
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