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~isPartOf:"Deep knowledge of B2B relationships within and across borders"
~isPartOf:"Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven"
~language:"eng"
~type_genre:"Case study"
~type_genre:"Working Paper"
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Deep knowledge of B2B relationships within and across borders
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
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Kieler Arbeitspapiere
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Marketing management : a cultural perspective
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Developing Guanxi relations
Kaunonen, Anna
- In:
Deep knowledge of B2B relationships within and across …
,
(pp. 51-91)
.
2013
Persistent link: https://www.econbiz.de/10010255116
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2
The impact of national culture on Western industrial buyer-seller relational process models
Kaunonen, Anna
- In:
Deep knowledge of B2B relationships within and across …
,
(pp. 1-49)
.
2013
Persistent link: https://www.econbiz.de/10010255117
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3
Tata Nano : the car for the bottom-of-the-pyramid
Schuster, Tassilo
;
Holtbrügge, Dirk
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 83-102)
.
2011
Persistent link: https://www.econbiz.de/10009304028
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4
Modern retail management : Apple's iPhone distribution strategy
Rudolph, Thomas
;
Meise, Jan Niklas
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 559-572)
.
2011
Persistent link: https://www.econbiz.de/10009307549
Saved in:
5
International brand management : the example of Nivea in Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
Saved in:
6
International expansion of the world's four largest retail companies
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 881-899)
.
2011
Persistent link: https://www.econbiz.de/10009310240
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