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~isPartOf:"Department of Economics and Marketing discussion paper / Lincoln University"
~subject:"Evaluation"
~subject:"Konsumentenverhalten"
~subject:"Product testing"
~subject:"Social web"
~type_genre:"Non-commercial literature"
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Concept testing: a key to successful product development
Fraser, Sally Ann
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1994
Persistent link: https://www.econbiz.de/10000991165
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