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~isPartOf:"Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Gorlin, Margarita"
~subject:"Fahrradindustrie"
~subject:"Product design"
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Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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When going green backfires : how firm intentions shape the evaluation of socially beneficial product enhancements
Newman, George E.
;
Gorlin, Margarita
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 823-839
Persistent link: https://www.econbiz.de/10010473361
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