When going green backfires : how firm intentions shape the evaluation of socially beneficial product enhancements
Year of publication: |
2014
|
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Authors: | Newman, George E. ; Gorlin, Margarita ; Dhar, Ravi |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 3, p. 823-839
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness |
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