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~isPartOf:"Destination branding : creating the unique destination proposition"
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Destination branding : creating the unique destination proposition
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Country as brand, product and beyond: a place marketing and brand management perspective
Kotler, Philip
;
Gertner, David
- In:
Destination branding : creating the unique destination …
,
(pp. 40-56)
.
2008
Persistent link: https://www.econbiz.de/10003845375
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