Country as brand, product and beyond: a place marketing and brand management perspective
Year of publication: |
2008
|
---|---|
Authors: | Kotler, Philip ; Gertner, David |
Published in: |
Destination branding : creating the unique destination proposition. - Amsterdam [u.a.] : Butterworth-Heinemann, ISBN 0-7506-5969-6. - 2008, p. 40-56
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management |
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