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~isPartOf:"Developing digital marketing : relationship perspectives"
~isPartOf:"Organizations and social networking : utilizing social media to engage consumers"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
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Developing digital marketing : relationship perspectives
Organizations and social networking : utilizing social media to engage consumers
Premier reference source
18
SpringerLink / Bücher
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
The Routledge companion to digital consumption
13
Electronic Services
12
How to succeed in the digital age : strategies from 17 top managers
10
Contemporary research in e-branding
9
Customer engagement : contemporary issues and challenges
9
Electronic retailing
9
Handbook of social media management : value chain and business models in changing media markets
9
Internet advertising : theory and research
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
9
Contemporary issues in social media marketing
8
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
8
The connected customer : the changing nature of consumer and business markets
8
Transforming e-business practices and applications : emerging technologies and concepts
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Web technologies for commerce and services online
8
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
7
Global consumer behavior
7
Handbook of research on consumer behavior change and data analytics in the socio-digital era
7
Handbook of research on the platform economy and the evolution of e-commerce
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Research
7
Springer Proceedings in Business and Economics
7
Strategic customer relationship management in the age of social media
7
Strategies and tools for managing connected consumers
7
Transforming gaming and computer simulation technologies across industries
7
Advances in electronic marketing
6
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Computer-mediated marketing strategies : social media and online brand communities
6
Consumer psychology in a social media world
6
Contemporary research in e-marketing ; 2
6
Critical explorations
6
Customer-centric marketing strategies : tools for building organizational performance
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
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1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros
;
Kountzakis, Christos E.
;
Koronios, …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 65-73)
.
2021
Persistent link: https://www.econbiz.de/10012585702
Saved in:
5
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
6
Abandonment issues : why consumers abandon online shopping carts
Rochanapon, Pemika
;
Stankovic, Michelle
;
Barber, Matthew
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 19-39)
.
2021
Persistent link: https://www.econbiz.de/10012585563
Saved in:
7
How motivations for social media usage can change and what it means for e-businesses
Hopp, Tobias
;
Gangadharbatla, Harsha
;
Sheehan, Kim Bartel
- In:
Organizations and social networking : utilizing social …
,
(pp. 62-78)
.
2013
Persistent link: https://www.econbiz.de/10009768703
Saved in:
8
Personality and social media use
Correa, Teresa
;
Bachmann, Ingrid
;
Hinsley, Amber W.
; …
- In:
Organizations and social networking : utilizing social …
,
(pp. 41-61)
.
2013
Persistent link: https://www.econbiz.de/10009768706
Saved in:
9
The new age e-enterprise :
Internet
-based collaboration, innovation, and co-creation
Ahuja, Vandana
- In:
Organizations and social networking : utilizing social …
,
(pp. 313-326)
.
2013
Persistent link: https://www.econbiz.de/10009768635
Saved in:
10
Best practices for social CRM
Lorenzi, Fabiana
;
Loh, Stanley
- In:
Organizations and social networking : utilizing social …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009768678
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