Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Year of publication: |
2021
|
---|---|
Authors: | Ntasis, Lazaros ; Kountzakis, Christos E. ; Koronios, Konstantinos ; Dimitropoulos, Panagiotis E. ; Ratten, Vanessa |
Published in: |
Developing digital marketing : relationship perspectives. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-349-9. - 2021, p. 65-73
|
Subject: | Digital marketing | convexity | geopolitical risk | portfolio | relationship marketing | marketing management | bank marketing | Online-Marketing | Internet marketing | Bank | Portfolio-Management | Portfolio selection | Beziehungsmarketing | Relationship marketing | China | Geopolitik | Geopolitics | Bankmarketing | Bank marketing |
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